Always #LikeAGirl Ad Addresses The Sneaky Stereotype That Harms Girls (VIDEO)


Growing up, we’re taught that doing anything “like a girl” is usually an insult. So how do you think it feels when you actually are an adolescent girl?


Feminine product company Always is trying to change this perception with a new campaign called #LikeAGirl. This ad shines direct light on why millions of young girls’ confidence plummets when they reach adolescence. Instead of perpetuating the negative notion of doing something “like a girl,” Always challenges the stereotypes of the phrase and turns it into something educational and amazing. Always says:

“Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.

We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.”  [source]

Lauren Greenfield, filmmaker and director of the #LikeAGirl video, says:

“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand. When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine ‘like a girl’ into a positive affirmation.” [source]


Share this empowering message with a girl that needs to hear how awesome she is today!