Owners Of Wisconsin Golf Course Fear For Employee Safety After Backlash Sparked By 9-11 Special

Tumbledown Trails Golf Course's 9-11 special.

What’s wrong with this ad for a 9-11 golf course special? Other than the 9-11 golf course special, we mean … This ad ran in the Wisconsin State Journal. ‎

On September 11, 2001, we, as a nation, endured something so horrific that we wondered if our lives would ever be the same again. Twelve years later, we’re apparently commemorating the day by offering nine holes of golf 9-11 for only $9.11.

Tumbledown Trails Golf Course, located in Verona, Wisconsin, thought it would be a great idea to commemorate the day our nation stood still, mourning thousands of deaths, by offering a golf special. The response to the advertisement was so horribly negative that the owners have had to issue not one but two apologies via their Facebook page. Apology #1 read:

“We would first like to apologize to everyone that we have upset or feels we have disrespected in anyway. By no means did we mean to do this.
Here is what we will do this Wednesday 9-11;
we will still let all that have tee times booked play for the previous rates we posted.
Then for all other golf that day we would like to donate the $ difference between our normal rate and the previous price for the day to the 9-11 Memorial.
We hope that everyone will now see this as a positive as we really meant it to be. Again we do sincerely apologize for offending anyone & hope that you do accept our sincere apology.
Thank you”

But this proved to simply stoke the fires already raging, so Tumbledown responded with this:

“We are a family owned business & proudly support all local charities and have always gave 20% off everyday to all Police, Fire, Emergency, Military, etc. Please accept our apology.”

Neither apology seemed to have the intended effect, and Tumbledown has now announced that they are unsure whether they will even be open on Wednesday out of fear for their employees’ safety.

The response on the golf course’s Facebook page, despite the owners obviously responding heavily to the negative, is mixed. Some are deeply offended by the advertisement, commenting things such as:


“Tasteless campaign designed to exploit the deaths of 3000 Americans. Shame on the organization..”

” This is pretty disgraceful and unpatriotic….. And a kick in the face to all that were closely affected by 9-11….”

Others see it no differently than when a store has a sale on Memorial Day.

“That’s what America is all about! If they cancel the promotion the terrorists win.”

“yeah they definitely should be ashamed of just trying to show respect for the 9-11 victims… not!!! And how is it that they are being disrespectful by lowering their prices in honor of a devastating tragedy? I’m not seeing the big deal/harm in that!”

“Lame? Yes. “disgraceful and unpatriotic” ?… “a kick in the face to all that were closely affected by 9-11″? … c’mon, get a life! Get upset about something that’s actually worth the energy.”

Whatever side of the issue you might find yourself on, I am willing to bet that those of us old enough to be scared to death on 9-11, to remember what life was like before that day, and to know how much life has changed since then, might, at the very least, be willing to chalk this one up to being way too soon.